If you’re currently number 2, 3, or 4 in your market, and you want to take a shot at taking over the #1 spot, here are a few tactics that might help your cause.
Tactic #1 – Use “Dynamic Retargeting” To Get The Most Out Of Every Click To Your Website
If you’re not using retargeting to build your brand and call visitors back to your site you’re really missing out…
Basically what retargeting means is that every time someone comes to your website, an ad is created that then follows that visitor around the web, “touching” them a handful more times in order to increase the chances that the visitor becomes a lead.
Really cool stuff, and your competitors definitely aren’t doing this yet.
Plus, if you want to take it even 1 step further, you can go really “cutting edge” and try out “Dynamic Retargeting” which will have the very house your visitor is most interested in follow them around the web.
Tactic #2 – Run Facebook Ads For All Your Listings
Want more “Virtual Signs In The Ground?” Want to make it seem like your company is “everywhere…”
Spend $10-$20 dollars running a pay per click Facebook ad for each listing your company gets.
Just make sure you’re sending all your clicks back to the listing info on your brokerage site, so some of the traffic you’re diverting away from Facebook can become leads for your team.
Click Here For More Details About This “Facebook Ads For Your Listings” Tactic
Tactic #3 Use 24/7 Staffed, Human Live Chat To Sift The HOTTEST Leads Off Your Website
People want instant gratification…
And if someone is serious about buying or selling a property and they see a Live Chat widget, well there’s a good chance they’ll engage.
And when they do, these are REALLY good leads!
But of course the usual problem with “live chat” is that it’s hard to keep it “Live.”
To address this, Kunversion has a staff of real human operators “manning” [or “womaning” 🙂 ] live chat for all Kunversion users… 24/7/365.
Yep you read that right… 24/7, 365 days a year someone is on your site interacting with anybody who Live Chats with you…
Anyway, if you’re not quite ready to become a Kunversion client yet, the good news is you can still get live chat through our “Chatty Agent” service by CLICKING HERE.
Tactic #4 Get More Listings By Sending “Just Listed” Cards For Your Competitor’s Listings
Yeah, you read that right — Just Listed cards for your competitor’s listings 🙂
This technique is kinda sneaky, but completely ethical and easy to implement.
Simply pick your target farming area, and use a system like “Nosy Neighbor” to send a “Just Listed” postcard for every listing that comes up in the area… (even for listings that don’t belong to your company. )
If you can get each of your agents doing this for a unique zip code, you’ll brokerage will have postcards all over town generating listing and buyer appointments in now time…
Click Here For More Details About “JustListed.Cards”
Tactic #5 Give Your Agents A System That “Helps Them Help Themselves”
You might already be familiar with our flagship product, the Kunversion Real Estate Website/IDX/CRM & Lead Generation platform.
Thousands of brokers all over North America use Kunversion every day to generate and distribute leads to their teams every day…
Part of the “secret sauce” behind Kunversion is that is also functions as a “de-facto” sales manager by making it very easy for your agents to convert the leads you’re getting them while making it very easy for them to invest in their own business by ordering more traffic and leads from the “A La Carte” Menu.
Think about it this way.
Whenever one of your agents “self purchases” another lead, and has it “systematically incubated” via a system like Kunversion, your Brokerage/team reaps the benefits.
That’s About It
If you’d like help executing the tactics above Click Here To Request A Consult Today…